29408 - Suvidhaa

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Summary of Proposed Investment

Project Number

29408

Company Name

Suvidhaa Infoserve Private Limited

Date SPI Disclosed

Mar 12, 2010

Country

India

Industry

Financial Markets

Projected Board Date

Apr 15, 2010

Status

Completed

Sector

Content (B2C Companies)

Department

TMT, Venture Capital & Funds

Environmental Category

C - No Impact

Previous Events

Approved : Jun 16, 2010
Signed : Jun 24, 2010
Invested : Aug 4, 2010

Project Description

The proposed project consists of an equity investment in Suvidhaa Infoserve Private Limited (the “Company” or “Suvidhaa”) up to US$5 million to support the Company to expand its services in India. IFC is expected to invest in redeemable convertible preferred Series B shares. The Company started its operation in 2007 and has enrolled 18,000 outlets in India to date. Suvidhaa, as a retail service aggregator, provides access to local services such as purchase of railway tickets, airline tickets, or mobile top-up, through its manned retail outlets with Suvidhaa application and PC. Suvidhaa outlets also serve as collection points for many services such as utility bills and insurance premium. The Company mainly targets the large bottom of the pyramid and non-internet savvy consumers who will benefit from the one-stop shopping including payment mechanism.

Sponsor / Cost / Location

Product Line	IFC Investment (million USD)
Risk Management
Guarantee
Loan
Equity	5.0

Development Impact

- Addressing BOP Needs: Suvidhaa will empower the Bottom of the Pyramid consumer segments by providing innovative access to services and payments solutions required to fulfill the services in a more efficient and convenient method which was not previously available. 35% of Suvidhaa's existing footprint in India is in the lower income states. The Company will further expand its reach through mobile applications. - SME development: By having Suvidhaa outlets in the stores, the small retail store franchisees will be able to significantly increase the traffic of customers to their stores by leveraging the services and the brand name of Suvidhaa. These micro-SMEs will be able to increase approximately US$300 per month in revenue.

- Stamp of approval: By having IFC an investor, the Company will benefit from increased credibility and market reach, especially with other strategic partners and government related clients. - Global expertise and knowledge: The Company will benefit from IFC’s global expertise and knowledge in the payments services gained from other projects as well as its network of companies including telcos, financial institutions, and service providers. - Corporate governance: The Company will benefit from strengthening its corporate governance which will be critical as the Company expands its operation.

Suvidhaa''s electronic services save resources and carbon emissions over physical forms of the same services. Appraisal showed that the company owns no significant infrastructure, and is managing the working conditions of its employees according to applicable standards, which it will be required to continue to do under IFC''s investment in this project classified as Category C according to IFC’s environmental and social review procedure.

Contacts

For Inquiries About the Project, Contact

Paresh Rajde, MD & Chief Executive Officer Suvidhaa Infoserve Private Limited 9, Senior Estate, 7-C Parsi Panchayat Road, Andheri (East) Mumbai – 400 059, India

For Inquiries and Comments About IFC, Contact

General IFC Inquiries IFC Corporate Relations 2121 Pennsylvania Avenue, NW Washington DC 20433 Telephone: 202-473-3800 Fax: 202-974-4384E Mail: Webmaster

This Summary of Proposed Investment is prepared and distributed to the public in advance of the IFC Board of Directors' consideration of the proposed transaction. It is not an offer of shares to the public and is intended solely to enhance the transparency of IFC’s activities. This document should not be construed as presuming the outcome of the Board decision. Board dates are estimates only. The following SPI is disclosed in accordance with IFC’s Policy on Disclosure of Information that went into effect April 30, 2006.

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