PROJECT

Projects

Summary of Proposed Investment

Project Number

25897

Company Name

PROMOTORA DE CAFE COLOMBIA S A

Date SPI Disclosed

Apr 12, 2007

Country

Colombia

Industry

Agribusiness and Forestry

Projected Board Date

May 14, 2007

Status

Completed

Sector

Coffee, Cocoa, Tea

Department

Regional Industry - MAS LAC

Environmental Category

B - Limited

Previous Events

Approved : Jun 28, 2007
Signed : Jun 29, 2007
Invested : May 15, 2008

Project Description

Procafecol (Procafecol or the company) is a coffee retailer with a total of 58 coffee shops (cafés): 46 in Colombia, 10 in the U.S., and 2 in Spain. The company operates under the “Juan Valdez” brand and sells primarily fresh-brewed coffees, beverages and coffee beans through its company operated cafés (about 85% of revenues), and coffee beans through third party retailers (supermarket chains in Colombia, the U.S., Mexico and Canada) and institutional clients.

The company intends to position itself as the leading coffee retailer in Colombia and plans to continue expansion of its retail operations primarily in Colombia and South America.

Sponsor / Cost / Location

Development Impact