Project Description
Procafecol (Procafecol or the company) is a coffee retailer with a total of 58 coffee shops (cafés): 46 in Colombia, 10 in the U.S., and 2 in Spain. The company operates under the “Juan Valdez” brand and sells primarily fresh-brewed coffees, beverages and coffee beans through its company operated cafés (about 85% of revenues), and coffee beans through third party retailers (supermarket chains in Colombia, the U.S., Mexico and Canada) and institutional clients.
The company intends to position itself as the leading coffee retailer in Colombia and plans to continue expansion of its retail operations primarily in Colombia and South America.