Project Description
Beijing-based Newauto Video Ltd. (Newauto or company) is one of the largest providers of video technology products and solutions in China. The company provides total solutions and video equipment systems to local broadcasting stations. Newauto provides products such as character generation software, virtual studio and non-linear editing systems. Its customers include over 300 TV broadcasting stations in China.
The Chinese video product and technology market is estimated to be $650 million for 2006. Demand is expected to grow at more than 50% per year in the next 3-5 years, mainly driven by large events such as 2008 Beijing Olympic Games.