Project Description
ProCredit Bank (ProCredit, Bank or the company) began operations in May 1999 as Microfinance Bank of Georgia with the guiding principles of establishing itself as a leader in providing credit and financial services to individual entrepreneurs, micro and small enterprises (MSEs) across Georgia. The objective of the investment is to provide ProCredit with the necessary financing to support the rapid growth of its loan portfolio.
The bank officially changed its name to ProCredit Bank as part of an overall marketing strategy by IMI to strengthen its network of microfinance institutions (MFIs) in Eastern Europe under a common corporate identity by linking it to a -strong-universal-bank-image- for the target group. The transformation has been well received by the Georgian media, customers and staff.