Project Description
ProCredit Bank in Ukraine (ProCredit, Bank or the company) began operations in March 2001 as Microfinance Bank of Ukraine with the guiding principle of establishing itself as a leader in providing credit and financial services to individual entrepreneurs, micro and small enterprises (MSEs) across Ukraine. The objective of the investment is to provide ProCredit with the necessary financing to support the rapid growth of its loan portfolio.
The Bank officially changed its name to ProCredit Bank on October 20, 2003. The name change is part of an overall marketing strategy by IMI to strengthen its network of microfinance institutions (MFIs) in Eastern Europe under a common corporate identity by linking it to a -strong-universal-bank-image- for the target group. The transformation has been well received by the Ukrainian media, customers and staff.