Project Description
As a vertically integrated poultry producer, Mironovsky Khleboprodukt (Mironovsky, MKP or the company) currently holds a leading position in Ukraine poultry market. The company was one of the pioneers in developing a chilled distribution system to retailers, and rapidly grew in size reaching a sale volume of 43,000mt of ready to cook poultry products in 2002. The company sells chilled poultry products (whole birds, cutup, giblets etc.) under a well recognized brand name, Nasha Ryaba, across Ukraine, with the strongest presence in the Kiev region.
The project aims to take advantage of the increasingly growing poultry consumption in Ukraine, low production costs, a robust management team and the company’s leading market position. The project will help Mironovsky to capitalize on the opportunities offered by the rapidly changing consumer preference towards chilled products. By sharing IFC’s global investment experience, the project will enable the company to improve its corporate governance and rationalize its corporate structure. The project will also directly benefit at least 400 outside workers who sell the company’s products through franchise in addition to employing some 4,000 staff on site.