PROJECT

Projects

Summary of Investment Information

Project Number

45574

Company Name

BRIMORE

Date SPI Disclosed

Aug 9, 2021

Country

Egypt, Arab Republic of

Region

Africa

Projected Board Date

Sep 13, 2021

Environmental Category

B - Limited

Status

Active

Last Updated Date

Sep 30, 2022

Department

Disruptive Technologies and Funds

Industry

other

Previous Events

Approved : Sep 14, 2021
Signed : Jan 17, 2022
Invested : Mar 4, 2022

Sector

Wholesale (Including Grocery and Farm Products)

Project Description

Founded in 2017, Brimore Holding B.V. (“Brimore” or the “Company”) is an assisted e-commerce platform in Egypt targeting mass market consumers. The Company utilizes a social commerce model to reach these underserved segments.

 

IFC is considering an equity investment of US$5 million in Brimore. The funding will primarily be used to expand the Company’s operations.                                                  

Associated Advisory Engagement

There are no Advisory Engagements associated with this investment.                                                                                                    

Sponsor / Cost / Location

Development Impact

E&S Category Rationale / Risks and Mitigation