PROJECT

Projects

Environmental & Social Review Summary

Project Number

45574

Company Name

BRIMORE

Date ESRS Disclosed

Aug 9, 2021

Country

Egypt, Arab Republic of

Region

Africa

Last Updated Date

Sep 30, 2022

Environmental Category

B - Limited

Status

Active

Previous Events

Approved : Sep 14, 2021
Signed : Jan 17, 2022
Invested : Mar 4, 2022

Sector

Wholesale (Including Grocery and Farm Products)

Industry

other

Department

Disruptive Technologies and Funds

Project Description

Brimore (or “the company”) is a tech-enabled retail distribution platform in Egypt connecting approximately 111 medium and small manufacturers (suppliers) to end customers (consumers and trade shops) through a network of independent sales agents (also called distributors). Over 90% of the agents are women who earn commissions from selling goods within their communities while recruiting other sales agents into the network. The company has over 9,300 agents.

 

Goods sold through Brimore consist of household appliances, textiles, clothing, health and wellness products, baby care products, personal care products, dry foods, beverages, cosmetics and beauty products. The company operates 1 central warehouse and 8 micro-fulfillment centers with a cumulative area of 11,365 square meters (“sqm”) providing storage for goods before distribution to agents and end customers. Brimore also provides a last-mile delivery service through a contractor who provides and manages the transportation fleet and the drivers. This service covers about 20% of the shipments, with the other orders are delivered through a contracted courier service.

 

IFC is considering an equity investment of up to $5 million which will primarily be used for hiring new staff, renting of a new warehouse covering about 30,000 sqm, launching a nationwide credit program, establishing micro retail stores via a franchising model and launching last-mile delivery operations in Egypt (the “Project”).

Overview of IFC's Scope of Review

IFC’s review was undertaken from June to July 2021 through desk reviews and virtual meetings on 29 and 30 June with the Chief Executive Officer, Chief Business Officer, Director of Technology and the Head of Finance and Accounts. Due to the COVID-19 related travel restrictions the IFC team did not undertake a site visit to Brimore operations. Site visits to the company’s operations will be undertaken as soon as the situation allows.

 

The company provided documentation for review including responses to IFC’s environmental and social (E&S) questionnaire, sample supplier contracts and invoices, employment data and business performance reports.

E & S Project Categorization and Applicable Standard

Environmental and Social Mitigation Measures

Broad Community Support

Environmental & Social Action Plan