PROJECT

Projects

Environmental & Social Review Summary

Project Number

32657

Company Name

BUTTERFLY MARKETING LTD

Date ESRS Disclosed

Oct 31, 2012

Country

Bangladesh

Region

South Asia

Last Updated Date

Dec 1, 2016

Environmental Category

B - Limited

Status

Active

Previous Events

Approved : Dec 11, 2012
Signed : Dec 18, 2012
Invested : Feb 12, 2013

Sector

Household Appliances (Including Refrigerators, Laundry Machine, Dishwashers, etc.)

Industry

Manufacturing

Department

Gbl Ind, Manufact, Agribus & Services

Project Description

BML is a leading electronics and home appliance retailer in Bangladesh selling mainly refrigerators, televisions and air conditioners. BML is the sole distributor of LG products in Bangladesh and also sells two major Chinese brands (Hisense and Kelon) as well as its own brands (Butterfly and Eco Plus) through its retail stores and dealership outlets. BML is in the process of establishing an assembly operation for their three main products, that is - refrigerators, room air conditioners and TV’s and intends to complete this facility in the next 24 months.

BML’s current and planned operations are summarised as follows:

Current operations:
BML is operating 200 retail stores and 455 dealer outlets across Bangladesh in owned, rented or leased premises in well established urban commercial areas. 19 retail stores are directly owned by BML and the average floor space of the retail stores and dealer outlets ranges from 230-280 m2.
BML is operating 9 warehouses across the country in owned, rented or leased premises. 5 warehouses are directly owned by BML and the average area per warehouse is 2600 m2.
SKD (“semi knocked down”) assembly of CRT (“cathode ray tube”) and LCD (“liquid crystal display”) TV’s for Hisense and LG brands. The TV assembly factory production capacity is 150,000 per annum with commercial operations having commenced in February 2012. The main operations for this factory involve assembly, testing, packing and dispatch.

Planned operations (“Project”):
Addition of around 150 new retail stores and dealer outlets in 2 years in Bangladesh.
CKD (“completely knocked down”) assembly of refrigerators for Butterfly, Eco Plus, Kelon, and Hisense Brands. The production capacity for a one shift operation is 200,000 refrigerators per annum and it is expected to start production in December 2012. Main operations in the plant will include cutting, punching, bending of pre-painted sheet metal, polyurethane (PU) foaming for insulation, assembling, testing and quality control and dispatch. Most of the materials like compressors, sheet metal, copper tubes and; chemical for PU foaming; etc. will be imported. There will be no painting operation required as pre-painted sheets will be procured.
SKD assembly of room air conditioners and refrigerators for the LG brand. The production capacity will be 200,000 refrigerators per annum and 30,000 air conditioners per annum based on single shift operations. The production expected to start from June 2013.

The Project consists of equity and a debt investment by IFC.

Overview of IFC's Scope of Review

IFC’s review of this investment consisted of appraising technical, environmental, health and safety (“EHS”) and social related information submitted by Butterfly Marketing Limited (“BML” or the “Sponsor”) including: regulatory permits, human resources (“HR”) policy / Employee Handbook, design documents (such as site layout plans), Occupational Health and Safety Policy, Waste Management Policy, Personal Protective Equipment (“PPE”) Usage Policy, organization chart, etc. The appraisal also included site visits to a sample of Sponsor’s retail outlets and warehouse facilities in Dhaka, a television (“TV”) assembly factory in Gazipur and a refrigerator and air conditioner assembly factory in Bhaluka, near Dhaka which is currently under construction.

Brummer & Partners’ Frontier PE Fund (“FPE”), an IFC-portfolio private equity fund is a co-investor in BML. A review of an environmental and social (“E&S”) due diligence for BML’s retail operations conducted by Brummer & Partners’ FPE team and a report on actions taken as submitted by BML was also completed.

Discussions were also held with BML’s senior management and operational teams at their corporate headquarters and assembly factory sites, Brummer & Partners’ management and their E&S and legal compliance unit, and with senior management from LG’s -white goods division (a key supplier of BML for last 16 years) in Dhaka.

E & S Project Categorization and Applicable Standard

Environmental and Social Mitigation Measures

Stakeholder Engagement

Broad Community Support

Environmental & Social Action Plan