Project Description
The goal of this project is to improve access to finance opportunities for MSMEs in South Africa by providing MSME advisory services to Mercantile Bank who is willing to expand its SME business in an efficient and sustainable manner. The project scope includes; (1) Conduct SME market sizing and profile for the bank; (2) Conduct customer analysis and profile; and (3) Conduct SME Customer Value Proposition workshop with key stakeholders from business, credit, marketing, operation.