PROJECT

Projects

Summary of Advisory Services Project Information

Project Number

604171

Primary Business Area

Financial Institutions Group

Disclosure Date

Jan 25, 2021

Country

Pakistan

Region

Middle East

IFC Approval Date

Sep 23, 2019

Status

Completed

Estimated Total Budget

$600,000.00
(Project budget includes all project-funded activities)

Last Updated Date

Nov 21, 2024

Project Estimated Start Date

Sep 1, 2019

Project Estimated End Date

Jun 30, 2022

Project Description

The project has the following workstreams: Rural Market Strategy to Support Competitive Positioning This workstream focuses on understanding customer needs and preferences through focus group discussions and data mining to recommend segmentation, key product concepts (assets and liabilities), rural market strategy as well as marketing action plan. Digitize Lending Process & Develop Scoring Models This workstream comprises of mapping lending and liability acquisition process, designing loan officers' digital agenda, supporting IT team in designing digital loan origination system and developing statistical & expert scorecards through appropriate variables, weightages and data modelling. MSME Go-to-Market through Value Chains This will be accomplished through identification of appropriate value chain linkages and development of collaborative win-win strategies for fruitful engagements.

Development Results

E&S Risks / Impacts and Mitigation