This project will consist of five core components, and the main beneficiaries will be: (i) hospitality and tourism-linked services firms (both domestic and foreign) of different sizes; (ii) national, regional and municipal governments and related agencies; and (iii) citizens in proximity to the destinations. The project's design reflect inputs from multiple layers of government, including MINCETUR, the regional governments of Amazonas, Piura, and Arequipa, the local authorities in Lima, Chachapoyas and Arequipa, and the private sector (through trade associations and informal surveys of tourism-linked MSMEs), including several high-profile individual investors. Geographically, the project will focus its efforts in Amazonas, Arequipa, Lima, and possibly the Piura coastal areas (depending on opportunities for support identified through a diagnostic study conducted at the outset). These locales were chosen based on the pre-implementation phase findings (see below for more details). To promote women's participation and leadership in the sector, and the project will deploy the gender scoping checklist, as described in the World Bank's position paper on women in tourism entitled "What tourism can mean for women." The project will use gender-sensitive marketing messages to promote women's entrepreneurship, and will include gender-sensitive technical assistance (e.g. planning training near to womens' homes or workplace). TA support for data collection, management, analysis and dissemination, will ensure that data is disaggregated by gender to the extent possible. The five components and sub-components are described in more detail below. Component 1: Reduce Bureaucratic Barriers to Business Entry and Investment in Tourism Component 2: Provide Support for Investment Attraction in Lodging and Tourism-linked Services Component 3: Strengthen Destination Planning, Management, and Investment Prioritization Component 4: Improve Competitiveness of MSMEs in the tourism sector in prioritized destinations Component 5: Strengthen Public Sector Capacity for Tourism Sector Management