PROJECT

Projects

Summary of Advisory Services Project Information

Project Number

601936

Primary Business Area

Financial Institutions Group

Disclosure Date

Jan 3, 2018

Country

Ghana

Region

Africa

IFC Approval Date

Nov 5, 2016

Status

Completed

Estimated Total Budget

$2,000,000.00
(Project budget includes all project-funded activities)

Last Updated Date

Mar 20, 2024

Project Estimated Start Date

Nov 1, 2016

Project Estimated End Date

Dec 31, 2018

Project Description

IFCs role in the project will be to provide technical assistance to CAL Bank Ghana in the following areas: 1. Market research - to segment the market and understand what opportunities for financial services exist and how CAL Bank can respond 2. Business strategy developing the business case for an agent banking model that provides the right incentives for all players in the value chain 3. Technology and tools deploying technology and tools that can support the deployment and management of an agent network 4. Agent network developing the agent network strategy including operational processes and tools to ensure that agents meet the standards set by the bank 5. Risk management IFC will support the bank to develop its risk management strategy to include risks specific to digital financial services and agent banking. 6. Customer acquisition - IFC will develop a comprehensive marketing strategy that combines various elements designed to promote and optimize customer acquisition and activation in line with CAL Banks growth objectives.

Development Results

E&S Risks / Impacts and Mitigation