Project Description
The project aims to strengthen the operational capacity of An Binh Bank to provide more customer-centric services to SME clients. This will be achieved through focused advisory assistance in the following areas:
(i) SME Banking, with a focus on customer management:
- Revise the SME segment definitions and enhance understanding of the SME segment
- Develop the customer value propositions for the target SME segment
- Enhance sales and services to the SME segment
(ii) Risk Management
- Develop an SME credit scorecard