Project Description
The project is designed to carry out a market assessment to explore the business case for reaching the womens insurance market in developing countries. The assessment is also expected to highlight the potential development impact and commercial returns
from womens greater participation in the insurance industry, both as members of the distribution channel and as consumers. The assessment will be carried out in collaboration with AXA, in 10 countries and up to 4 regions, in emerging markets that show high-growth
potential for the insurance sector and opportunities in the womens market. The assessment results will be disseminated widely to the stakeholders, and the report will be available to the public.