Project Description
The focus is on sustainable market development achieved by addressing fundamental barriers to market development (market-level interventions with a strong public good component) and complementing this by directly supporting market leaders (firm-level support)
to establish and scale marketing and distribution infrastructure to serve the market.
Firm-Level Services
These services will be provided directly to clients and fees will be charged accordingly. The range of services will include:
1. Quality assurance.
2. Market intelligence.
3. Workshops on specific issues / topics.
Market-Level Activities
These activities are public good measures that apply to the whole market.
1. Public awareness campaign.
2. Regulatory dialogue.
3. Potential IFC investment
engagement to address finance bottlenecks.
4. Lobbying / awareness raising.
5. Communications.