Project Description
The project will assist Jordan Loan Guarantee Corporation (JLGC) in developing its capacity to provide banking services for Small and Medium Enterprises (SMEs) in Jordan. The project will advise the bank in the following areas 1. Identify the market needs through qualitative market research 2. Enhance JLGC current risk management practices; 3.Assist JLGC in devloping product bundle designed specifcally for SMEs; and 4. Provide guidance on the marketing and communications strategy to help JLGC maximize its outreach to more SMEs across the whole country.