Project Description
This advisory engagement with Habib Bank Limited (HBL) is focused on increasing the client's outreach to farmers & agricultural small and medium enterprises (SMEs). HBL is one of the largest commercial bank in Pakistan, and is the market leader in agricultural lending. It accounts for the highest market share among private sector commercial banks. IFC will assist HBL in strengthening its Rural Banking business. Specifically, IFC will assist the bank in the following areas: 1) Strategy and segmentation - Understanding the agricultural customer, 2) Product program development, and 3) Pilot and test product program.