Project Description
IFC's role is to provide strategic advisory services and closely monitored grant funding that will support Urwego Opportunity Bank of Rwanda (UOB),throughout the process of developing a new mobile banking channel.
The project is comprised of:
Market research and product development, a market needs assessment will be conducted to help UOB design new and/or adopt existing products that meet market demands and deliver them on the mobile channel
Agent network build out and management; mobile banking deployments need a well-structured agent network/distribution strategy to support the growth, management and oversight of the network. The project will support UOB in achieving this through operations improvements (including a call center), strategy review, and developing/hiring resources needed to manage the agent network.
As an entirely new service delivery channel, the project will develop training modules for staff and users. The training will focus on loan officers who will be primarily responsible for supporting customer adoption of the new mobile channel and will also develop client education, agent support and marketing campaigns