Project Description
The project will develop the managerial capacities of both small and medium enterprises and rural micro-enterprises in Pakistan by using IFC's Business Edge (BE) products. The project will include the following key activities:
1. Identify and build capacity of local training providers:
The project will identify and build the capacity of local training providers in new remote geographical locations and train new trainers to deliver BE training. The project will work with private companies, teaching institutes, universities, non-governmental organizations and chambers of commerce, thus expanding the number of accredited training providers. The project will support the following training providers: 1) National Productivity Organization (NPO); 2) Pakistan Institute of Management (PIM); 3) Community Research and Development Organization (CRDO)
2. Localize BE content:
The project will localize and translate the relevant BE trainer manuals and workbooks into Urdu and develop new content for micro-entrepreneurs and farmers in key topic areas, such as finance and marketing.
3. Stimulate market demand:
The project will create awareness of the benefits of management training and thereby stimulate demand for BE training through the distribution of promotional materials and the organization of educational events.