Project Description
The largest agricultural sector in Cambodia is the rice sector, employing around 80 percent of the population. While large quantities of unprocessed paddy go informally across the Thai and the Vietnamese borders, there is a huge potential to increase the export of high value milled rice. This project aims to increase these exports by improving the rice quality along the supply chain working with farmers, millers, traders and exporters. Firstly, at the farmer level it will improve the quality of paddy through seed multiplication projects with rice millers, farmer training, mass media campaigns to reach large groups of farmers and advisory services to seed firms. Secondly, at the miller level, the project team will introduce food safety management principles, provide advice on equipment and technology upgrades, and improve rice mill management through the introduction of mill software and financial literacy training. Finally, the project will aim to improve the marketing of Cambodian rice: together with rice industry associations, it will explore new markets, build the capacity of exporters and promote rice specifications and a strong brand identity for Cambodian rice. In the Cambodian rice sector, the project will provide Advisory Services to the following companies: Battambang Rice Investment Company (BRICo) Co Ltd, the Loran Group Plc and Amret Rungroeung Group (AMRU) Ltd.