This project has been structured into four components, as described below: 1. Awareness and outreach: Given the nascent stage of the E-Waste sector in India and lack of public awareness on the strong need to responsibly dispose E-Waste, this project will undertake awareness and outreach activities in the identified areas of operation of this project. The activities would include a mix of above the line (ATL) activities such as mass media campaigns, thematic campaigns in partnership with media agencies, radio campaigns and below the line (BTL) activities such as events, conferences, collector campaigns, awards, kiosks in residential colonies, etc. 2. Integration of the informal sector in the formal sector supply chain: This involves engagement with the informal sector collectors and/or dismantlers to secure their buy-in and participation in the program. This would be followed by capacity building and training of those players who agree to be part of the program. The training will be provided on various topics like awareness and implications of the new E-Waste Rules, good practice for collection and dismantling, how to successfully run a small business (taxes, budgeting, serving your customers etc.), online MIS / tracking system for E-Waste. 3. Setting up collection centers and development of tracking & monitoring system for E-Waste flows in the formal sector. To integrate the informal sector into the supply chain, collection centers will be setup in the four cities. Each collection centre will be managed by a franchisee. To support the network of franchisees and last mile collectors, an information system will be developed for online tracking and quality assurance. 4. Development of a toolkit for dissemination - a toolkit will be developed to capture lessons learned from this project for wider dissemination and replication by other industry players. The toolkit may include guidelines for developing a sustainable supply chain in the E-Waste sector, trends and emerging business models, operation manuals for integrating the informal sector in the formal sector supply chain.