PROJECT

Projects

Summary of Advisory Services Project Information

Project Number

581947

Primary Business Area

Access To Finance

Disclosure Date

Jan 30, 2013

Country

Brazil

Region

Latin America and the Caribbean

IFC Approval Date

Apr 25, 2012

Status

Completed

Estimated Total Budget

$284,000.00
(Project budget includes all project-funded activities)

Last Updated Date

Jan 2, 2018

Project Estimated End Date

Oct 31, 2013

Project Description

The project will support American Life to develop life insurance products for low-income individuals in Brazil through the following components:
1. Demand research to understand the overall market as well as the specific issues related to product demand, supply, delivery and regulation.
2. Product development: Based on the overall design of the pilot and results of the research component, an insurance product will be developed targeting low-income families in the state of Alagoas. Product development will include determination of how the product will be marketed and delivered, its coverage, premium amounts, collections terms, as well as claims.
3. Launch of the pilot to test the insurance product in order to ensure that it is ready to be launched on the market and to limit potentially costly errors.

Development Results